Before you read this, about 2 blogs ago i wrote one and never got the credit for it i don't think.
5 big ideas on PR
1) In the United states, the roots of modern public relations can be traced back to the time of the American Revolution. During the months and years leading up to this conflict, pro-independence supporters used staged events such as the Boston Tea Party, drawings of the Boston Massacre and leaflets such as Thomas Paine's "Common Sense" to increase the public's political awareness of the British Crown's abuses, both real and imagined. These attempts at swaying public opinion in favor of independence were far from what today's audiences would consider fair or balanced journalism. Pro-independence advocates embellished the events of the day, adding fictionalized elements to make a more compelling case for rebellion.
2) Now today in the 21st century, technology now offers the public nearly unlimited and instantly accessible information, an army of fact checkers has made spin unprofitable and unwise in most situations. The best example of this has been created by the public relations campaign of the Tobacco industry. They created a campaign to convince the public, as well as U.S. Congress, tobacco use doesn't cause cancer and other health problems. There is considerably overwhelming evidence of the multiple health dangers of smoking eventually became so compelling that the tobacco industry was forced to make the largest consumer product safety liability settlement in history. Proving that some situations can not be spun positive by way of good P.R.
3) The ready accessibility of Internet Technology prevents competing and minority perspectives from being shunted from the public's view, as was sometimes the case before this technology emerged. Public relations professionals in large part realize the necessity of honest and fair advocacy. Manipulating facts could destroy a professionals credibility, or significantly damage a client's interest, should the public learn that a PR campaign intentionally hid information about a product or failed to tell the whole truth about the background of a political candidate. When PR campaigns intentionally present false information to the public, the ramifications could be consequential. In this new media age, facts and truth surface much quicker then in previous years. Lies and disinformation is a huge risk for any PR firm.
4) Historically, PR professionals used their influence to entice traditional media producers such as print journalists, to investigate and create favorable content about their clients, or their clients products, so as to generate positive media attention. Modern day examples include athletes, Michael Vick, Plaxico Burress and Tiger Woods. Each of whom were popular athletes and made millions on the playing field and also in endorsements. However, big hits to them, jail time for Vick and Burress and scandal for Woods, required their PR firms to rebuild their image. It happens everyday with public figures who are under fire from the media.
5) PR firms and their clients now use the Internet as a social networking resource to build identification with clients and to attract new interest in their products, much in the same way we use Facebook or MySpace to connect with friends and family. Their goal is to create a large virtual community surrounding the clients' products and services. To do this, PR firms often employ 360-degree campaigns, which present a client's message across a wide range of media platforms, including the Internet, television and radio, print and mobile devices. These campaigns create the sense of a "special community" among consumers (or supporters of a political candidate). Editorial news stories and, in some cases, paid advertising then reinforce identification with this virtual community.
Sunday, December 4, 2011
Saturday, November 19, 2011
5 Big ideas about Advertising
1) Advertising is a type of communication that attempts to persuade individuals to take a form of action (buy, believe, consume) toward a product, idea or service. Advertising is literally everywhere you look, whether it be bus stops, billboards as your driving, billboards on buildings, newspapers, magazines and also the Internet. There are many different companies competing for fewer ad spaces which makes the person selling the space a very successful person. Contrary to the free P.R., ads cost money, and depending on how big the product, idea or service is determines how much money will be spent advertising it. At its best, advertising entertains and even educates us, while striving to alter our attitudes, beliefs and behavior to get us to buy and consume certain products, use particular services or form certain opinions.
2) Advertisements are trying to accomplish the same thing, to persuade us to accept a product's message or brand and to create a strong emotional relationship with it which is known as product affinity, even if the affinity is irrational. If the ad succeeds in doing this, the audience is more likely to alter its opinion and take action by buying the product. If an ad campaign creates cultural momentum, it will encourage larger segments of the target audience to feel they are part of the story, to believe that they belong to the "in-group" that has discovered the life-changing brand or product. Advertisers want their ads to make you develop loyalty to the products even if it is subconsciously. You may not think you are "programmed"to buying certain products but look at products around your house, my example is old spice men's deodorant. I saw the funny commercial once, bought the product now I buy it every time so their message got to me even though I don't feel I intentionally have product affinity to the product.
3) The biggest thing about ads is where people see them. Ad spaces in magazines in newspapers used to be the hot commodity in the media outlets because everyone read them. However with the shift of culture going away from print news to online news this has lead to more ads being put online. A big reason more companies switch to online ad space is because it is significantly cheaper and more accessible to the consumer.
4) As much as advertisers rely on consumers' desires or their sense of social responsibility to facilitate cultural change or to sell a product, they also rely on universal appeal. In this day and age, sex is one of the biggest appeals in today's ad market. Sexual imagery in advertising often pushes cultural limits by presenting evocative situations. Generally, the more sexually provocative an ad is, the more it appears to garner lasting audience attention. 40 years ago, the sex appeal aspect for advertisers wasn't even a vague idea because it was so against the grain, which shows how far culture has changed. The biggest job of the advertisers is to adjust and conform to the times, and the appeal of this day and age is clearly sex appeal.
5) Do to the changing landscape of the 21st century in a media sense, more and more advertisers have been moving away from audience broadcasting, which seeks the widest reach and the largest number of "eyes" or "ears" for an ad, to narrowcasting, which creates narrowly directed messages that are targeted to smaller, more clearly defined audience segments. Narrowcasting is foundational to marketing in the Digital Age because it heightens awareness of key needs in consumers, both real and felt, and provides marketers with important feedback that better gauges the relevancy and effectiveness of their advertising campaigns. Example that patron and jack daniels ads would not appear in woman's health because that's not the audience they are trying to sell to. Instead they would focus on men's magazines and websites.
1) Advertising is a type of communication that attempts to persuade individuals to take a form of action (buy, believe, consume) toward a product, idea or service. Advertising is literally everywhere you look, whether it be bus stops, billboards as your driving, billboards on buildings, newspapers, magazines and also the Internet. There are many different companies competing for fewer ad spaces which makes the person selling the space a very successful person. Contrary to the free P.R., ads cost money, and depending on how big the product, idea or service is determines how much money will be spent advertising it. At its best, advertising entertains and even educates us, while striving to alter our attitudes, beliefs and behavior to get us to buy and consume certain products, use particular services or form certain opinions.
2) Advertisements are trying to accomplish the same thing, to persuade us to accept a product's message or brand and to create a strong emotional relationship with it which is known as product affinity, even if the affinity is irrational. If the ad succeeds in doing this, the audience is more likely to alter its opinion and take action by buying the product. If an ad campaign creates cultural momentum, it will encourage larger segments of the target audience to feel they are part of the story, to believe that they belong to the "in-group" that has discovered the life-changing brand or product. Advertisers want their ads to make you develop loyalty to the products even if it is subconsciously. You may not think you are "programmed"to buying certain products but look at products around your house, my example is old spice men's deodorant. I saw the funny commercial once, bought the product now I buy it every time so their message got to me even though I don't feel I intentionally have product affinity to the product.
3) The biggest thing about ads is where people see them. Ad spaces in magazines in newspapers used to be the hot commodity in the media outlets because everyone read them. However with the shift of culture going away from print news to online news this has lead to more ads being put online. A big reason more companies switch to online ad space is because it is significantly cheaper and more accessible to the consumer.
4) As much as advertisers rely on consumers' desires or their sense of social responsibility to facilitate cultural change or to sell a product, they also rely on universal appeal. In this day and age, sex is one of the biggest appeals in today's ad market. Sexual imagery in advertising often pushes cultural limits by presenting evocative situations. Generally, the more sexually provocative an ad is, the more it appears to garner lasting audience attention. 40 years ago, the sex appeal aspect for advertisers wasn't even a vague idea because it was so against the grain, which shows how far culture has changed. The biggest job of the advertisers is to adjust and conform to the times, and the appeal of this day and age is clearly sex appeal.
5) Do to the changing landscape of the 21st century in a media sense, more and more advertisers have been moving away from audience broadcasting, which seeks the widest reach and the largest number of "eyes" or "ears" for an ad, to narrowcasting, which creates narrowly directed messages that are targeted to smaller, more clearly defined audience segments. Narrowcasting is foundational to marketing in the Digital Age because it heightens awareness of key needs in consumers, both real and felt, and provides marketers with important feedback that better gauges the relevancy and effectiveness of their advertising campaigns. Example that patron and jack daniels ads would not appear in woman's health because that's not the audience they are trying to sell to. Instead they would focus on men's magazines and websites.
5 Big Ideas about T.V.
1) Way back in the 1940s, when the film industry reigned supreme, they started to lose large chunks of their revenue to the up and coming new medium of Televisons. More and More Americans began to stay home and watch televsion programming for free in the comfort of their own home, rather than go to the movie theatre and spend money. Although in the late 1940s to the early 1950s television sets grew from 172,000 to more then 42 million in the home, media corporations and advertisers were still skeptical that this new medium would be as financially successful as film so therefore they initally hesitated to spend money on T.V.'s development.
2) The first big obstacle for the new medium came during 1948-1952 when the FCC attempted to freeze television development to study the problems of interference and the competition between radio and television for the airwaves. In cities were the television craze was at it's highest, nightclubs and movie theaters struggled mightily. Although the perception of the television industry by the industry exectutives and government officials didn't feel it was a mess medium, the American public by the early 1950s adopted television as the mass medium for the future.
3) Early in television's beginning there was the Three big networks, ABC, CBS and NBC. In 1950, CBS president made a prediction statement, "Television is about to do to radio what the Sioux did to Custer. This is going to be a massacre." This statement proved to be incredibly true because after 1950, Television took off like a rocket, and radio has stayed at a standstill. It was very clear that T.V. had become a formidable threat to challenge the movie industry, threatening to knock off the cinema's position as the dominant entertainment medium in the U.S. On top of all of this, television's growing success and popularity opened up new opportunities for production and distriubtion partnerships. These big three stood atop the T.V. kingdom until 1986 when Fox made the big three into the big four. All of these networks offered a multitude of television content, from news, to prime-time and daytime programming and also to sports programming. From a programming standpoint, very few differences set apart the Big Four Networks.
4) Over the last 25 years the Big Four Networks have not only been in direct competition with one another, but also face the challenge of competing with cable and satallite networks. This competition leads all of these networks to focus on the "Prime-Time" broadcasting which is the viewing hours of 8pm-11pm. The competition between the Big Four networks and also between the Big Four and the major cable or satellite networks, has been responsible for continued improvement in the quantity and quality of television programs. The Nielsen Ratings system is the most widely used system for measuring television audience size and composition. It provides programmers with a daily and even hourly snapshot of the viewing audience by montioring the viewing audience. All of these networks fight 365 days a year for viewer dominance in each timeslot in order to be the most powerful network on television.
5) The Big Four's biggest competition over the years has been cable television. They have grown steadily in propularity and proliferation since their birth in the 1950s and has brought about a sea of change in the number and variety of programming channels available to consumers. The competition for audiences and advertisers by cable and satellite television has seriously challeneged the business models of the major networks and caused significant cultural and stylistic changes in television programming. Premium cable networks such as HBO, Showtime and Cinemax have not only profoundly increaded the number of program options available to consumers, but have also developed new forms of television. Films, series and documentaries that adress controversial topics have all become commonplace on cable and satellite television programs. These controversial type programs have not been able to be produced by the Big Four in content or success.
5 big ideas about commercials coming soon.. aka in about 25 minutes so I'm sorry be somewhat patient with me
1) Way back in the 1940s, when the film industry reigned supreme, they started to lose large chunks of their revenue to the up and coming new medium of Televisons. More and More Americans began to stay home and watch televsion programming for free in the comfort of their own home, rather than go to the movie theatre and spend money. Although in the late 1940s to the early 1950s television sets grew from 172,000 to more then 42 million in the home, media corporations and advertisers were still skeptical that this new medium would be as financially successful as film so therefore they initally hesitated to spend money on T.V.'s development.
2) The first big obstacle for the new medium came during 1948-1952 when the FCC attempted to freeze television development to study the problems of interference and the competition between radio and television for the airwaves. In cities were the television craze was at it's highest, nightclubs and movie theaters struggled mightily. Although the perception of the television industry by the industry exectutives and government officials didn't feel it was a mess medium, the American public by the early 1950s adopted television as the mass medium for the future.
3) Early in television's beginning there was the Three big networks, ABC, CBS and NBC. In 1950, CBS president made a prediction statement, "Television is about to do to radio what the Sioux did to Custer. This is going to be a massacre." This statement proved to be incredibly true because after 1950, Television took off like a rocket, and radio has stayed at a standstill. It was very clear that T.V. had become a formidable threat to challenge the movie industry, threatening to knock off the cinema's position as the dominant entertainment medium in the U.S. On top of all of this, television's growing success and popularity opened up new opportunities for production and distriubtion partnerships. These big three stood atop the T.V. kingdom until 1986 when Fox made the big three into the big four. All of these networks offered a multitude of television content, from news, to prime-time and daytime programming and also to sports programming. From a programming standpoint, very few differences set apart the Big Four Networks.
4) Over the last 25 years the Big Four Networks have not only been in direct competition with one another, but also face the challenge of competing with cable and satallite networks. This competition leads all of these networks to focus on the "Prime-Time" broadcasting which is the viewing hours of 8pm-11pm. The competition between the Big Four networks and also between the Big Four and the major cable or satellite networks, has been responsible for continued improvement in the quantity and quality of television programs. The Nielsen Ratings system is the most widely used system for measuring television audience size and composition. It provides programmers with a daily and even hourly snapshot of the viewing audience by montioring the viewing audience. All of these networks fight 365 days a year for viewer dominance in each timeslot in order to be the most powerful network on television.
5) The Big Four's biggest competition over the years has been cable television. They have grown steadily in propularity and proliferation since their birth in the 1950s and has brought about a sea of change in the number and variety of programming channels available to consumers. The competition for audiences and advertisers by cable and satellite television has seriously challeneged the business models of the major networks and caused significant cultural and stylistic changes in television programming. Premium cable networks such as HBO, Showtime and Cinemax have not only profoundly increaded the number of program options available to consumers, but have also developed new forms of television. Films, series and documentaries that adress controversial topics have all become commonplace on cable and satellite television programs. These controversial type programs have not been able to be produced by the Big Four in content or success.
5 big ideas about commercials coming soon.. aka in about 25 minutes so I'm sorry be somewhat patient with me
Thursday, November 10, 2011
My personal top 10 commercials
1) this commercial is far and away my favorite commercial of all time. It's the budweiser commercial were the horses go from their stable and stop when the statue of Liberty and New York City is visible and they salute the city. This commercial was right after 9/11, so it will always be first in my heart.
2) The e-trade baby commercials. I don't have one specific commercial out of all the e-trade baby ones because they are all just so funny, but if I had to be specific and pick one, i would pick the one were the baby is "imprisoned" his crib without his computer.
3) The ESPN commercials- espn makes these funny shorts involving athletes, coaches mascots and the anchors from their sport shows that try and make it seem like that's what happens behind the scenes in Bristol.
4) Gieco Caveman commericals- the inagural caveman commercial touted that getting Geico insurance was "So easy a caveman can do it" which would lead the cavemen from today to become offended. When this commercial first aired, i believe during the super bowl many years ago, was widely talked about. They have gone away from it recently but the cavemen still appear everywhere and are still just as funny.
5) Dos Equis Commercials- Dos Equis commercial feature "The Most Interesting Man in the World"where the announcer would ramble off several ridiculous things that he has done. This interesting man coined a phrase many people mimick today with several different variations, "I don't always drink beer, but when i do I drink Dos Equis."
6) Miller Light Commercials- Fairly new commercial compared to the other. The commercial i love has a man drinking another light beer instead of a Miller Light and his friends say it's the second un-manliest thing he's done that day, usually something hysterical (ex. crying at the airport when leaving his girlfriend for 2 days).
7) Corona Comercial- Plain and simple, i like it because it is so appealing and you wish you were in the commercial. Sitting down, having a corona, staring into a beautiful ocean on the beach. Ah what a dream...
8) Now this commercial is hands down the funniest commercial here but isn't high up because nobody really knows about it unless you watched sportcenter and espn religiously because it was on every commercial. It was an elderly african american man singing a jingle about his store Corner Furniture. No matter what happens in this world, i will be able to sing that jingle
9) Snickers Commercials- just about any snickers commercial gets a giggle out of me, but the one i want to focus on is the one were people are playing football and betty white is in the huddle and they say he has to eat a snickers because he gets naggy when he's hungry. Then it shows betty white getting hit and it was hilarious.
10) John Madden Tanactin Commercials- These commercials were borderline ridiculous, it was for athletes foot and the thing that made them good and funny was John Maddens obsurd sayings. One of the more popular sayings is "BOOM tough actin tanactin".
1) this commercial is far and away my favorite commercial of all time. It's the budweiser commercial were the horses go from their stable and stop when the statue of Liberty and New York City is visible and they salute the city. This commercial was right after 9/11, so it will always be first in my heart.
2) The e-trade baby commercials. I don't have one specific commercial out of all the e-trade baby ones because they are all just so funny, but if I had to be specific and pick one, i would pick the one were the baby is "imprisoned" his crib without his computer.
3) The ESPN commercials- espn makes these funny shorts involving athletes, coaches mascots and the anchors from their sport shows that try and make it seem like that's what happens behind the scenes in Bristol.
4) Gieco Caveman commericals- the inagural caveman commercial touted that getting Geico insurance was "So easy a caveman can do it" which would lead the cavemen from today to become offended. When this commercial first aired, i believe during the super bowl many years ago, was widely talked about. They have gone away from it recently but the cavemen still appear everywhere and are still just as funny.
5) Dos Equis Commercials- Dos Equis commercial feature "The Most Interesting Man in the World"where the announcer would ramble off several ridiculous things that he has done. This interesting man coined a phrase many people mimick today with several different variations, "I don't always drink beer, but when i do I drink Dos Equis."
6) Miller Light Commercials- Fairly new commercial compared to the other. The commercial i love has a man drinking another light beer instead of a Miller Light and his friends say it's the second un-manliest thing he's done that day, usually something hysterical (ex. crying at the airport when leaving his girlfriend for 2 days).
7) Corona Comercial- Plain and simple, i like it because it is so appealing and you wish you were in the commercial. Sitting down, having a corona, staring into a beautiful ocean on the beach. Ah what a dream...
8) Now this commercial is hands down the funniest commercial here but isn't high up because nobody really knows about it unless you watched sportcenter and espn religiously because it was on every commercial. It was an elderly african american man singing a jingle about his store Corner Furniture. No matter what happens in this world, i will be able to sing that jingle
9) Snickers Commercials- just about any snickers commercial gets a giggle out of me, but the one i want to focus on is the one were people are playing football and betty white is in the huddle and they say he has to eat a snickers because he gets naggy when he's hungry. Then it shows betty white getting hit and it was hilarious.
10) John Madden Tanactin Commercials- These commercials were borderline ridiculous, it was for athletes foot and the thing that made them good and funny was John Maddens obsurd sayings. One of the more popular sayings is "BOOM tough actin tanactin".
Sunday, October 30, 2011
sorry for the delay with the blog but it wouldn't let me in my blogger account, anyways...
For the last ten years of the montage I would add a few shows to it.
1) Friends- one of my all time favorite T.V. shows. Ran for a long time and was incredibly funny.
2) Entourage- hands down my favorite show of all time, definitely deserves to be in this montage. One of the shows that helped HBO series' take off. Ran for 8 seasons, and was so popular to the public that it will be made into a movie.
3) The Sopranos- The first HBO series' to get praised by the critics and public. Set the way for shows like Entourage and True Blood. Was extremely controversial, the first of it's kind and truly was one of the best T.V. shows of all time.
4) American Idol- I don't know if this would really qualify for the montage but since I call the shots in this blog it does. Like the Sopranos was the first of it's kind and was loved by just about everyone in the world when it first aired. It is currently in its 9th season.
5) Two and Half Men- Another one of my favorites, has been at the top of the ratings chart since it first aired, and is currently #1 at it's time slot today, even with a change of the main character. The show was basically Charlie Sheen's real life, which is why I found it so funny.
6) House- one of the better drama series on T.V. throughout it's years. Hugh Laurie is the perfect person to portray Dr. House. Still very successful in its 7th season.
7) Desperate Housewives & Grey's Anatomy- They get put together because quite frankly I don't know much about them but during their runs people are always talking about them and they are very successful. They make the montage by popularity default.
8) 24- Another know i really don't know much about but through it's years was critically acclaimed, so I can't ignore it's success. It wouldn't be that successful if it wasn't good.
9) South Park- known for it's crude humor for an animated series. Has been a fixture of this decades popular T.V. shows. In the same conversation for the best animated series of all time.
For the last ten years of the montage I would add a few shows to it.
1) Friends- one of my all time favorite T.V. shows. Ran for a long time and was incredibly funny.
2) Entourage- hands down my favorite show of all time, definitely deserves to be in this montage. One of the shows that helped HBO series' take off. Ran for 8 seasons, and was so popular to the public that it will be made into a movie.
3) The Sopranos- The first HBO series' to get praised by the critics and public. Set the way for shows like Entourage and True Blood. Was extremely controversial, the first of it's kind and truly was one of the best T.V. shows of all time.
4) American Idol- I don't know if this would really qualify for the montage but since I call the shots in this blog it does. Like the Sopranos was the first of it's kind and was loved by just about everyone in the world when it first aired. It is currently in its 9th season.
5) Two and Half Men- Another one of my favorites, has been at the top of the ratings chart since it first aired, and is currently #1 at it's time slot today, even with a change of the main character. The show was basically Charlie Sheen's real life, which is why I found it so funny.
6) House- one of the better drama series on T.V. throughout it's years. Hugh Laurie is the perfect person to portray Dr. House. Still very successful in its 7th season.
7) Desperate Housewives & Grey's Anatomy- They get put together because quite frankly I don't know much about them but during their runs people are always talking about them and they are very successful. They make the montage by popularity default.
8) 24- Another know i really don't know much about but through it's years was critically acclaimed, so I can't ignore it's success. It wouldn't be that successful if it wasn't good.
9) South Park- known for it's crude humor for an animated series. Has been a fixture of this decades popular T.V. shows. In the same conversation for the best animated series of all time.
Saturday, October 22, 2011
5 big ideas about film
1) During the Great Depression, 5 movie companies solidified themselves as the kings of the movie industry. The movie industry kings were MGM, Paramount, Warner Brothers, Universal & Columbia. All of these movie companies are still super powers in today's movie industry, showing just how successful they have been throughout the years. Some have had to merge with each other along the way (MGM merged with United Artists) in order to stay afloat.. These 5 are still fairly powerful in movie industry today.
2) Between the 1950s and 1970s, the big 5 took a major hit, with RKO, becoming extinct and others merging alone with Disney rising tremendously. Following the death of the studio system, a new film industry model emerged: the financing-distribution model. Unlike the studio system, this new system relied on outside financing to create film. Distribution companies would find theaters to circulate the film and often help the initial projects financing. This model divides up the pie of revenue even more. The old model was that, the studio made the film and spent the money. The studio would get the majority of the revenue and give all the actors, director and crew their promised share. Now instead of just those three getting the money, they also have to give all of the outside investors their promised percentage of the income. This makes profits very spread out and much smaller for each party. It makes no difference for the actor and director but it does make a big difference for the studio.
3)Beginning in the mid-1960s, and paralleling the social and cultural revolutions shaking the United States at the time, Hollywood studios began to exploit the deregulation of film content by introducing more sex and violence. To deal with this trend, the MPAA introduced its new Motion Picture Ratings System in 1968 which allowed studios to test the waters with more controversial content. In turn, films began to feature previously taboo subjects such as drug addiction, prostitution, and childbirth. These changes in the ratings system, which reflected the audiences changing tastes did not hinder box office sales. In fact, ticket sales increased, demonstrating the American audience's interest in these new trends in film content. These trends are still around today. Due to this groundwork laid by studios in the 1960s, there is nothing that is off limits for movies. No movie studio is afraid to go to far due to the MPAA and we as a society love when the proverbial envelope is pushed.
4) Bill Abbot and Stan Winston are credited as the key special effects pioneers in 20th century film making. There special effects are nothing compared to today, but their attempts with creating special effects, and their success, paved the way to what we see today. Special effects today play a huge part in movies. James Cameron's Avatar for example, created an entire fictional world using special effects. It is such an eye opening and amazing visual experience just to watch that movie. None of these incredible CGI or special effects movies would be possible if these two men did not take that risk of trying. Although I doubt they would've ever thought their idea would have transformed into what it is today, they would still be more then pleased with the results of their ideas.
5)Studios previously relied on box-office proceeds to recoup their costs and as the primary source of their profits. Today so many things will help boost the profits of a studio's movie. Aside from box office sales their are DVD sales which can significantly boost profits. Also if the movie is a big enough hit and produces a big audience, they could make a video game about the movie, which can boost profits. Then movie rentals from either Verizon fios or netflix will also boost profits for the studio. There are so many different outlets for studios to turn a profit on their movie now a days.
1) During the Great Depression, 5 movie companies solidified themselves as the kings of the movie industry. The movie industry kings were MGM, Paramount, Warner Brothers, Universal & Columbia. All of these movie companies are still super powers in today's movie industry, showing just how successful they have been throughout the years. Some have had to merge with each other along the way (MGM merged with United Artists) in order to stay afloat.. These 5 are still fairly powerful in movie industry today.
2) Between the 1950s and 1970s, the big 5 took a major hit, with RKO, becoming extinct and others merging alone with Disney rising tremendously. Following the death of the studio system, a new film industry model emerged: the financing-distribution model. Unlike the studio system, this new system relied on outside financing to create film. Distribution companies would find theaters to circulate the film and often help the initial projects financing. This model divides up the pie of revenue even more. The old model was that, the studio made the film and spent the money. The studio would get the majority of the revenue and give all the actors, director and crew their promised share. Now instead of just those three getting the money, they also have to give all of the outside investors their promised percentage of the income. This makes profits very spread out and much smaller for each party. It makes no difference for the actor and director but it does make a big difference for the studio.
3)Beginning in the mid-1960s, and paralleling the social and cultural revolutions shaking the United States at the time, Hollywood studios began to exploit the deregulation of film content by introducing more sex and violence. To deal with this trend, the MPAA introduced its new Motion Picture Ratings System in 1968 which allowed studios to test the waters with more controversial content. In turn, films began to feature previously taboo subjects such as drug addiction, prostitution, and childbirth. These changes in the ratings system, which reflected the audiences changing tastes did not hinder box office sales. In fact, ticket sales increased, demonstrating the American audience's interest in these new trends in film content. These trends are still around today. Due to this groundwork laid by studios in the 1960s, there is nothing that is off limits for movies. No movie studio is afraid to go to far due to the MPAA and we as a society love when the proverbial envelope is pushed.
4) Bill Abbot and Stan Winston are credited as the key special effects pioneers in 20th century film making. There special effects are nothing compared to today, but their attempts with creating special effects, and their success, paved the way to what we see today. Special effects today play a huge part in movies. James Cameron's Avatar for example, created an entire fictional world using special effects. It is such an eye opening and amazing visual experience just to watch that movie. None of these incredible CGI or special effects movies would be possible if these two men did not take that risk of trying. Although I doubt they would've ever thought their idea would have transformed into what it is today, they would still be more then pleased with the results of their ideas.
5)Studios previously relied on box-office proceeds to recoup their costs and as the primary source of their profits. Today so many things will help boost the profits of a studio's movie. Aside from box office sales their are DVD sales which can significantly boost profits. Also if the movie is a big enough hit and produces a big audience, they could make a video game about the movie, which can boost profits. Then movie rentals from either Verizon fios or netflix will also boost profits for the studio. There are so many different outlets for studios to turn a profit on their movie now a days.
Sunday, October 16, 2011
My top 5 films is such a hard thing for me to decide because I truly love watching all movies, especially the great ones.
1) A Bronx Tale- this is by far my favorite movie of all time, but it is so hard pointing out one specific thing I love about it. The one thing that sticks out in my mind is the conflict between Robert De Niro's character (Lorenzo Anello) and Chazz Palimenteri's character (Sonny Lospecchio). They are both father figures in Cologero Anello's life and they are complete opposites. Lorenzo, an honest man is a city bus driver and Sonny is a local mob boss. Throughout the movie they are the constant conflict and it is played out beautifully by these two actors, and at the end Lorenzo realizes that Sonny was needed in his son's life, not as a role model but as a friend that taught him the right thing to do and saves his life in the end, protecting him from doing something Sonny would've done himself.
2) The Godfather- not much has to be said here because this is an absolute classic. Marlon Brando is absolutely phenominal as Vito Corleone. What I love most is that he portrays a deadly, feared mob boss in the movie, but he grows on you so much that when he dies you feel so much remorse for a man that is a criminal. Marlon Brando played this role to the T, and was simply amazing.
3) He Got Game- Basketball star Ray Allen plays high school basketball superstar Jesus Shuttlesworth. Denzel Washington plays his encarcerated father, (Convicted of Murdering his wife, which was an accident) who comes back into his son's life as he nears his decision on what he will be doing with his basketball career. My favorite thing about this movie is the relationship between Jesus Shuttlesworth and his Father. Jake needs his son to pick a certain college in order to get early parole and become a free man, however, Jesus hates his father not just because of the murder, but because of how hard he would push him as a young boy to become great. Jake has to completely rebuild his relationship with his son and it's incredible how hard he tries just to gain his son's love again. After one final very heated and emotional one on one basketball game where Jesus finally beats his dad, he decides to attend the college his dad needs in order to get early parole.
4) Avatar- This movie is one of my favorites because of all the visual affects. The fact that James Cameron was able to in his mind create a whole world, and a whole type of race is incredible. However for him to then convert it into Avatar, is visually astonishing.
5) The Dark Knight- This movie rounds out my top 5. My favorite thing about this movie Heath Ledger's performance as the joker. He is by far the best villian I've ever seen in any movie. He is evil, crazy, funny, disturbing and so many other things. Although he is a villian, you can't help but like him throughout the movie. He was amazing in his final performance as an actor.
1) A Bronx Tale- this is by far my favorite movie of all time, but it is so hard pointing out one specific thing I love about it. The one thing that sticks out in my mind is the conflict between Robert De Niro's character (Lorenzo Anello) and Chazz Palimenteri's character (Sonny Lospecchio). They are both father figures in Cologero Anello's life and they are complete opposites. Lorenzo, an honest man is a city bus driver and Sonny is a local mob boss. Throughout the movie they are the constant conflict and it is played out beautifully by these two actors, and at the end Lorenzo realizes that Sonny was needed in his son's life, not as a role model but as a friend that taught him the right thing to do and saves his life in the end, protecting him from doing something Sonny would've done himself.
2) The Godfather- not much has to be said here because this is an absolute classic. Marlon Brando is absolutely phenominal as Vito Corleone. What I love most is that he portrays a deadly, feared mob boss in the movie, but he grows on you so much that when he dies you feel so much remorse for a man that is a criminal. Marlon Brando played this role to the T, and was simply amazing.
3) He Got Game- Basketball star Ray Allen plays high school basketball superstar Jesus Shuttlesworth. Denzel Washington plays his encarcerated father, (Convicted of Murdering his wife, which was an accident) who comes back into his son's life as he nears his decision on what he will be doing with his basketball career. My favorite thing about this movie is the relationship between Jesus Shuttlesworth and his Father. Jake needs his son to pick a certain college in order to get early parole and become a free man, however, Jesus hates his father not just because of the murder, but because of how hard he would push him as a young boy to become great. Jake has to completely rebuild his relationship with his son and it's incredible how hard he tries just to gain his son's love again. After one final very heated and emotional one on one basketball game where Jesus finally beats his dad, he decides to attend the college his dad needs in order to get early parole.
4) Avatar- This movie is one of my favorites because of all the visual affects. The fact that James Cameron was able to in his mind create a whole world, and a whole type of race is incredible. However for him to then convert it into Avatar, is visually astonishing.
5) The Dark Knight- This movie rounds out my top 5. My favorite thing about this movie Heath Ledger's performance as the joker. He is by far the best villian I've ever seen in any movie. He is evil, crazy, funny, disturbing and so many other things. Although he is a villian, you can't help but like him throughout the movie. He was amazing in his final performance as an actor.
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