5 Big ideas about Advertising
1) Advertising is a type of communication that attempts to persuade individuals to take a form of action (buy, believe, consume) toward a product, idea or service. Advertising is literally everywhere you look, whether it be bus stops, billboards as your driving, billboards on buildings, newspapers, magazines and also the Internet. There are many different companies competing for fewer ad spaces which makes the person selling the space a very successful person. Contrary to the free P.R., ads cost money, and depending on how big the product, idea or service is determines how much money will be spent advertising it. At its best, advertising entertains and even educates us, while striving to alter our attitudes, beliefs and behavior to get us to buy and consume certain products, use particular services or form certain opinions.
2) Advertisements are trying to accomplish the same thing, to persuade us to accept a product's message or brand and to create a strong emotional relationship with it which is known as product affinity, even if the affinity is irrational. If the ad succeeds in doing this, the audience is more likely to alter its opinion and take action by buying the product. If an ad campaign creates cultural momentum, it will encourage larger segments of the target audience to feel they are part of the story, to believe that they belong to the "in-group" that has discovered the life-changing brand or product. Advertisers want their ads to make you develop loyalty to the products even if it is subconsciously. You may not think you are "programmed"to buying certain products but look at products around your house, my example is old spice men's deodorant. I saw the funny commercial once, bought the product now I buy it every time so their message got to me even though I don't feel I intentionally have product affinity to the product.
3) The biggest thing about ads is where people see them. Ad spaces in magazines in newspapers used to be the hot commodity in the media outlets because everyone read them. However with the shift of culture going away from print news to online news this has lead to more ads being put online. A big reason more companies switch to online ad space is because it is significantly cheaper and more accessible to the consumer.
4) As much as advertisers rely on consumers' desires or their sense of social responsibility to facilitate cultural change or to sell a product, they also rely on universal appeal. In this day and age, sex is one of the biggest appeals in today's ad market. Sexual imagery in advertising often pushes cultural limits by presenting evocative situations. Generally, the more sexually provocative an ad is, the more it appears to garner lasting audience attention. 40 years ago, the sex appeal aspect for advertisers wasn't even a vague idea because it was so against the grain, which shows how far culture has changed. The biggest job of the advertisers is to adjust and conform to the times, and the appeal of this day and age is clearly sex appeal.
5) Do to the changing landscape of the 21st century in a media sense, more and more advertisers have been moving away from audience broadcasting, which seeks the widest reach and the largest number of "eyes" or "ears" for an ad, to narrowcasting, which creates narrowly directed messages that are targeted to smaller, more clearly defined audience segments. Narrowcasting is foundational to marketing in the Digital Age because it heightens awareness of key needs in consumers, both real and felt, and provides marketers with important feedback that better gauges the relevancy and effectiveness of their advertising campaigns. Example that patron and jack daniels ads would not appear in woman's health because that's not the audience they are trying to sell to. Instead they would focus on men's magazines and websites.
Saturday, November 19, 2011
5 Big Ideas about T.V.
1) Way back in the 1940s, when the film industry reigned supreme, they started to lose large chunks of their revenue to the up and coming new medium of Televisons. More and More Americans began to stay home and watch televsion programming for free in the comfort of their own home, rather than go to the movie theatre and spend money. Although in the late 1940s to the early 1950s television sets grew from 172,000 to more then 42 million in the home, media corporations and advertisers were still skeptical that this new medium would be as financially successful as film so therefore they initally hesitated to spend money on T.V.'s development.
2) The first big obstacle for the new medium came during 1948-1952 when the FCC attempted to freeze television development to study the problems of interference and the competition between radio and television for the airwaves. In cities were the television craze was at it's highest, nightclubs and movie theaters struggled mightily. Although the perception of the television industry by the industry exectutives and government officials didn't feel it was a mess medium, the American public by the early 1950s adopted television as the mass medium for the future.
3) Early in television's beginning there was the Three big networks, ABC, CBS and NBC. In 1950, CBS president made a prediction statement, "Television is about to do to radio what the Sioux did to Custer. This is going to be a massacre." This statement proved to be incredibly true because after 1950, Television took off like a rocket, and radio has stayed at a standstill. It was very clear that T.V. had become a formidable threat to challenge the movie industry, threatening to knock off the cinema's position as the dominant entertainment medium in the U.S. On top of all of this, television's growing success and popularity opened up new opportunities for production and distriubtion partnerships. These big three stood atop the T.V. kingdom until 1986 when Fox made the big three into the big four. All of these networks offered a multitude of television content, from news, to prime-time and daytime programming and also to sports programming. From a programming standpoint, very few differences set apart the Big Four Networks.
4) Over the last 25 years the Big Four Networks have not only been in direct competition with one another, but also face the challenge of competing with cable and satallite networks. This competition leads all of these networks to focus on the "Prime-Time" broadcasting which is the viewing hours of 8pm-11pm. The competition between the Big Four networks and also between the Big Four and the major cable or satellite networks, has been responsible for continued improvement in the quantity and quality of television programs. The Nielsen Ratings system is the most widely used system for measuring television audience size and composition. It provides programmers with a daily and even hourly snapshot of the viewing audience by montioring the viewing audience. All of these networks fight 365 days a year for viewer dominance in each timeslot in order to be the most powerful network on television.
5) The Big Four's biggest competition over the years has been cable television. They have grown steadily in propularity and proliferation since their birth in the 1950s and has brought about a sea of change in the number and variety of programming channels available to consumers. The competition for audiences and advertisers by cable and satellite television has seriously challeneged the business models of the major networks and caused significant cultural and stylistic changes in television programming. Premium cable networks such as HBO, Showtime and Cinemax have not only profoundly increaded the number of program options available to consumers, but have also developed new forms of television. Films, series and documentaries that adress controversial topics have all become commonplace on cable and satellite television programs. These controversial type programs have not been able to be produced by the Big Four in content or success.
5 big ideas about commercials coming soon.. aka in about 25 minutes so I'm sorry be somewhat patient with me
1) Way back in the 1940s, when the film industry reigned supreme, they started to lose large chunks of their revenue to the up and coming new medium of Televisons. More and More Americans began to stay home and watch televsion programming for free in the comfort of their own home, rather than go to the movie theatre and spend money. Although in the late 1940s to the early 1950s television sets grew from 172,000 to more then 42 million in the home, media corporations and advertisers were still skeptical that this new medium would be as financially successful as film so therefore they initally hesitated to spend money on T.V.'s development.
2) The first big obstacle for the new medium came during 1948-1952 when the FCC attempted to freeze television development to study the problems of interference and the competition between radio and television for the airwaves. In cities were the television craze was at it's highest, nightclubs and movie theaters struggled mightily. Although the perception of the television industry by the industry exectutives and government officials didn't feel it was a mess medium, the American public by the early 1950s adopted television as the mass medium for the future.
3) Early in television's beginning there was the Three big networks, ABC, CBS and NBC. In 1950, CBS president made a prediction statement, "Television is about to do to radio what the Sioux did to Custer. This is going to be a massacre." This statement proved to be incredibly true because after 1950, Television took off like a rocket, and radio has stayed at a standstill. It was very clear that T.V. had become a formidable threat to challenge the movie industry, threatening to knock off the cinema's position as the dominant entertainment medium in the U.S. On top of all of this, television's growing success and popularity opened up new opportunities for production and distriubtion partnerships. These big three stood atop the T.V. kingdom until 1986 when Fox made the big three into the big four. All of these networks offered a multitude of television content, from news, to prime-time and daytime programming and also to sports programming. From a programming standpoint, very few differences set apart the Big Four Networks.
4) Over the last 25 years the Big Four Networks have not only been in direct competition with one another, but also face the challenge of competing with cable and satallite networks. This competition leads all of these networks to focus on the "Prime-Time" broadcasting which is the viewing hours of 8pm-11pm. The competition between the Big Four networks and also between the Big Four and the major cable or satellite networks, has been responsible for continued improvement in the quantity and quality of television programs. The Nielsen Ratings system is the most widely used system for measuring television audience size and composition. It provides programmers with a daily and even hourly snapshot of the viewing audience by montioring the viewing audience. All of these networks fight 365 days a year for viewer dominance in each timeslot in order to be the most powerful network on television.
5) The Big Four's biggest competition over the years has been cable television. They have grown steadily in propularity and proliferation since their birth in the 1950s and has brought about a sea of change in the number and variety of programming channels available to consumers. The competition for audiences and advertisers by cable and satellite television has seriously challeneged the business models of the major networks and caused significant cultural and stylistic changes in television programming. Premium cable networks such as HBO, Showtime and Cinemax have not only profoundly increaded the number of program options available to consumers, but have also developed new forms of television. Films, series and documentaries that adress controversial topics have all become commonplace on cable and satellite television programs. These controversial type programs have not been able to be produced by the Big Four in content or success.
5 big ideas about commercials coming soon.. aka in about 25 minutes so I'm sorry be somewhat patient with me
Thursday, November 10, 2011
My personal top 10 commercials
1) this commercial is far and away my favorite commercial of all time. It's the budweiser commercial were the horses go from their stable and stop when the statue of Liberty and New York City is visible and they salute the city. This commercial was right after 9/11, so it will always be first in my heart.
2) The e-trade baby commercials. I don't have one specific commercial out of all the e-trade baby ones because they are all just so funny, but if I had to be specific and pick one, i would pick the one were the baby is "imprisoned" his crib without his computer.
3) The ESPN commercials- espn makes these funny shorts involving athletes, coaches mascots and the anchors from their sport shows that try and make it seem like that's what happens behind the scenes in Bristol.
4) Gieco Caveman commericals- the inagural caveman commercial touted that getting Geico insurance was "So easy a caveman can do it" which would lead the cavemen from today to become offended. When this commercial first aired, i believe during the super bowl many years ago, was widely talked about. They have gone away from it recently but the cavemen still appear everywhere and are still just as funny.
5) Dos Equis Commercials- Dos Equis commercial feature "The Most Interesting Man in the World"where the announcer would ramble off several ridiculous things that he has done. This interesting man coined a phrase many people mimick today with several different variations, "I don't always drink beer, but when i do I drink Dos Equis."
6) Miller Light Commercials- Fairly new commercial compared to the other. The commercial i love has a man drinking another light beer instead of a Miller Light and his friends say it's the second un-manliest thing he's done that day, usually something hysterical (ex. crying at the airport when leaving his girlfriend for 2 days).
7) Corona Comercial- Plain and simple, i like it because it is so appealing and you wish you were in the commercial. Sitting down, having a corona, staring into a beautiful ocean on the beach. Ah what a dream...
8) Now this commercial is hands down the funniest commercial here but isn't high up because nobody really knows about it unless you watched sportcenter and espn religiously because it was on every commercial. It was an elderly african american man singing a jingle about his store Corner Furniture. No matter what happens in this world, i will be able to sing that jingle
9) Snickers Commercials- just about any snickers commercial gets a giggle out of me, but the one i want to focus on is the one were people are playing football and betty white is in the huddle and they say he has to eat a snickers because he gets naggy when he's hungry. Then it shows betty white getting hit and it was hilarious.
10) John Madden Tanactin Commercials- These commercials were borderline ridiculous, it was for athletes foot and the thing that made them good and funny was John Maddens obsurd sayings. One of the more popular sayings is "BOOM tough actin tanactin".
1) this commercial is far and away my favorite commercial of all time. It's the budweiser commercial were the horses go from their stable and stop when the statue of Liberty and New York City is visible and they salute the city. This commercial was right after 9/11, so it will always be first in my heart.
2) The e-trade baby commercials. I don't have one specific commercial out of all the e-trade baby ones because they are all just so funny, but if I had to be specific and pick one, i would pick the one were the baby is "imprisoned" his crib without his computer.
3) The ESPN commercials- espn makes these funny shorts involving athletes, coaches mascots and the anchors from their sport shows that try and make it seem like that's what happens behind the scenes in Bristol.
4) Gieco Caveman commericals- the inagural caveman commercial touted that getting Geico insurance was "So easy a caveman can do it" which would lead the cavemen from today to become offended. When this commercial first aired, i believe during the super bowl many years ago, was widely talked about. They have gone away from it recently but the cavemen still appear everywhere and are still just as funny.
5) Dos Equis Commercials- Dos Equis commercial feature "The Most Interesting Man in the World"where the announcer would ramble off several ridiculous things that he has done. This interesting man coined a phrase many people mimick today with several different variations, "I don't always drink beer, but when i do I drink Dos Equis."
6) Miller Light Commercials- Fairly new commercial compared to the other. The commercial i love has a man drinking another light beer instead of a Miller Light and his friends say it's the second un-manliest thing he's done that day, usually something hysterical (ex. crying at the airport when leaving his girlfriend for 2 days).
7) Corona Comercial- Plain and simple, i like it because it is so appealing and you wish you were in the commercial. Sitting down, having a corona, staring into a beautiful ocean on the beach. Ah what a dream...
8) Now this commercial is hands down the funniest commercial here but isn't high up because nobody really knows about it unless you watched sportcenter and espn religiously because it was on every commercial. It was an elderly african american man singing a jingle about his store Corner Furniture. No matter what happens in this world, i will be able to sing that jingle
9) Snickers Commercials- just about any snickers commercial gets a giggle out of me, but the one i want to focus on is the one were people are playing football and betty white is in the huddle and they say he has to eat a snickers because he gets naggy when he's hungry. Then it shows betty white getting hit and it was hilarious.
10) John Madden Tanactin Commercials- These commercials were borderline ridiculous, it was for athletes foot and the thing that made them good and funny was John Maddens obsurd sayings. One of the more popular sayings is "BOOM tough actin tanactin".
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